What this skill does

A structured marketing research system for products, avatars, markets, competitors, and positioning. Covers 5 modules: competitor research, product/unique mechanism development, avatar profiling, market awareness & sophistication mapping, and value proposition generation.

Use cases

• Product positioning and copywriting research
• Avatar/ICP profiling
• Competitor landscape mapping
• Value proposition development
• Market awareness and sophistication analysis

Tested on

• Claude.ai

Checklist

• [✅] SKILL.md has valid frontmatter (name + description)
• [✅] Skill solves a real, documented use case
• [✅] Instructions written for Claude to follow
• [✅] README updated with skill entry
• [✅] No destructive operations without confirmation