Summary
Added a comprehensive suite of marketing and sales skills to enable structured B2B outreach campaigns, customer analytics, and sales enablement workflows. These skills provide reusable templates and processes for campaign execution, prospect research, and performance tracking.
Key Changes
- Campaign Analytics Reporter - Skill for pulling Instantly campaign metrics, calculating performance benchmarks (open rate, reply rate, bounce rate, spam rate), and generating weekly performance reports with prioritized actions
- Cold Email Sequence Builder - Skill for writing 8-touch multi-channel outreach sequences with pattern interrupt subjects, HeyGen video integration, and LinkedIn warm-up workflow
- LinkedIn Outreach Playbook - Skill for Sales Navigator prospecting workflows and human-sent messaging templates (connection requests, DMs, comments, InMail)
- Outreach Campaign Builder - Skill for orchestrating full campaign setup: Apollo list building (minimal fields only), HeyGen video generation, and Instantly campaign configuration with context-window safety guardrails
- ICP Builder - Skill for creating detailed Ideal Customer Profiles with firmographics, buyer personas, trigger events, and Apollo.io search parameters
- Sales Call Prep - Skill for researching prospects and generating demo call briefs with company snapshots, compliance risk profiles, tailored demo flows, and objection handling
- Review Generation Campaign - Skill for designing 3-touch email sequences targeting happy customers to request G2 and Capterra reviews
- Case Study Writer - Skill for converting customer wins into three formats: website case study, LinkedIn post, and email insert for social proof
Implementation Details
- All skills follow a consistent structure with clear when-to-use guidance, step-by-step workflows, and output templates
- Skills are designed to work together in a cohesive outreach funnel: ICP Builder → Cold Email Sequence Builder → Outreach Campaign Builder → Campaign Analytics Reporter
- Context-window safety is prioritized in Outreach Campaign Builder with explicit warnings against using Apollo enrichment APIs that would overflow context
- Skills include specific benchmarks, formulas, and decision trees (e.g., open rate targets, bounce rate thresholds, fine exposure calculations)
- Updated README.md to include all new skills in the Business & Marketing section
https://claude.ai/code/session_01Q7mjGD2oWWuzrrGWNXB2b3
@CMGRIFF7checks…claude/fileflo-outreach-campaign-Hxk7F → master9 files · +702 −0updated 2mo ago