Adds hormozi-offer-audit to Business & Marketing.
What it does
A Claude Code plugin that audits sales offers (landing pages, pricing tiers, lead magnets) using Alex Hormozi's frameworks from $100M Offers and $100M Leads.
- Scores the Value Equation: Dream Outcome, Perceived Likelihood of Achievement, Time Delay, Effort & Sacrifice (0-25 per lever, 100 total)
- Flags the weakest lever and returns a Top 3 Fixes block with before/after examples ranked by impact-to-effort
- Runs the Grand Slam Offer 5-step build (Dream Outcome to Obstacles to Solutions to Trim & Stack to Delivery Vehicle)
- Runs the 5 enhancement levers (Scarcity, Urgency, Bonuses, Guarantees, M.A.G.I.C. naming check)
- Handles paid offers OR lead magnets (separate path for each)
This skill audits existing offers. It does not generate offers from scratch.
Compliance
- Added under Business & Marketing, alphabetized between Domain Name Brainstormer and Internal Comms
- MIT-licensed
- DISCLAIMER.md addresses IP framing (frameworks cited descriptively under nominative fair use, not affiliated with Alex Hormozi, Bumble IP LLC, or Acquisition.com)
- Plugin format with .claude-plugin/plugin.json manifest
- One entry per PR (per repo convention)
Links