Summary

Adds pitchcraft — structured persuasion for executive briefings (not generic status/activity logs).

Problem

Tech leads, PMs, and founders often have strong execution but weak upward communication: leaders don't understand impact, trust, or the ask.

Who uses it

• Tech leads / EMs: kickoff, milestone review, wrap-up
• PMs: quarterly / annual reviews
• Founders: investor pitch
• Pre-sales: solution selling

How it works

One 5-part framework (Hook → Context → Proposal → Evidence → Ask) with five scenario templates, AI prompts for missing materials and audience context, and a pre-submit checklist.

Platforms tested

• Claude Code (/plugin install pitchcraft)
• Cursor / Codex (via prompts/universal.md)

Differentiation

Unlike Internal Comms (fixed internal formats), pitchcraft focuses on persuasion and securing decisions/resources across kickoff, status, wrap-up, pitch, and solution selling.

Attribution

Created by @moshuying, refined through real executive briefings. Apache-2.0.